mark o’donnell
CONTENT LEADERSHIP | digital strategy | BRAND & COMMUNITY
Content STRATEGY and BRAND campaigns that deliver growth
I’m a content and creative strategy leader who combines editorial storytelling with data-driven digital expertise to enable brands to achieve their goals.
Whether you need a multi-channel content strategy, want to build a content engine to power growth, or need an experienced operator to lead campaigns, I bring the know-how forged from 20+ years on the frontlines of media and brand content.
Brand I’ve worked with include Waitrose, British Airways, Vivobarefoot, Dentsu Creative, Live Nation, Time Out London, Diageo and GoPro.
I’m also a seasoned writer and editor, with bylines across music, club culture, food and travel. My debut book, ‘How You Make Me Feel: The Life and Legacy of Marcus Intalex’, was published by Velocity Press and described as ‘a classic’ by Goldie.
Check out my services and get in touch below.
services
cONTENT STRATEGY
From creating editorial ecosystems to scalable processes and workflows, I build winning strategies.
AUDIENCE DEVELOPMENT
Tried and tested data-driven ways to grow and engage customers and fans.
CREATIVE SOLUTIONS
Seamless delivery of award-worthy campaigns for brands, from ideation to execution.
MONETISATION
Set up your content teams to power growth in brand partnerships, bookable content or ecommerce.
COMMUNITY BUILDING
Find out how to build a community-powered brand with a playbook that covers creator collabs and how to turn fans and customers into brand advocates.
BRAND POSITIONING
Find out where you can win, sharpen your tone of voice and strengthen your brand identity - underpinned by insights and competitor research.
brand content
From creative solutions and strategy to production and social-first activations, I specialise in best-in-class campaigns.
STORIES & COLLABS THAT CONNECT
how you make me feel: the life & Legacy of Marcus intalex
After starting out on the Manchester music scene as a writer, editor, promoter and DJ, I returned to my roots in 2024 with a biography of the late, great Marcus Intalex. Featuring contributions from Goldie, DJ Flight, Doc Scott, DRS and Tasha, it’s available now via Velocity Press.
SAY HELLO
