mark o’donnell
EDITORIAL & Digital CONTENT strategy | AUTHOR
CONTENT THAT POWERS COMMERCIAL SUCCESS
I combine editorial and creative excellence with data-driven digital expertise to help brands achieve their commercial goals.
Whether you need a multi-channel content strategy, want to grow and monetise your audience, or require an experienced leader, I can set your business up for success.
Brands I’ve worked with include Waitrose, British Airways, Vivobarefoot, Live Nation, Time Out London, Diageo and GoPro.
Check out my services and get in touch below.
brand content
From creative solutions and strategy to production and social-first activations, I specialise in best-in-class campaigns.
how you make me feel: the life & Legacy of Marcus intalex
After starting out on the Manchester music scene as a writer, editor, promoter and DJ, I returned to my roots in 2024 with a biography of the late, great Marcus Intalex. Featuring contributions from Goldie, DJ Flight, Doc Scott, DRS and Tasha, it’s available now via Velocity Press.
services
cONTENT STRATEGY
From original editorial to smashing it on socials, get a custom-made plan for your business.
AUDIENCE DEVELOPMENT
Discover data-driven ways to grow and engage customers and fans.
CREATIVE SOLUTIONS
Award-worthy campaigns for brands, from ideation to execution.
MONETISATION
Set-up your content operations to deliver commercial growth.
COMMUNITY BUILDING
From creator collabs to mobilising superfans, find out how to build a community-powered brand.
BRAND POSITIONING
Sharpen your tone of voice, update your brand identity, or find out what’s working for your competitors.