vivobiome

Written By Mark O'Donnell

Artist Ham the Illustrator in the VivoBiome launch video

I was the community lead for the VivoBiome wear-testing program in 2023. VivoBiome was a radical 3D scan-to-print concept trialed by 200 UK ‘Pioneers’. The community included ambassadors of the brand, creators, and superfans who applied to be part of it through a public application. After a successful pilot to test the product and market fit, VivoBiome is now the North Star for Vivobarefoot.

Key responsibilities

  • Overall responsibility for the community-powered programme.

  • Go-to-market strategy for the Pioneer community.

  • Multi-channel management of community comms, including Discord, to ensure high levels of engagement and co-creation.

  • Creation of Pioneer social content collabs, including Ross Edgley and Sophia Ellis.

  • Amplification of the campaign across social channels.

The results

3,800 public entries for the Pioneer programme

4%+ average engagement rates on Biome social posts

1 million+ video views

WATCH THE LAUNCH VIDEO

Mark O'Donnell
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