gopro: send it worldwide
Send it Worldwide was a creative solution developed for GoPro while I was heading up the brand studio at Culture Trip. The multi-episode social series included cliff-jumping in Costa Rica and parkour in Malaysia. The episode below featured CrossFit champion Sara Sigmundsdóttir in her native Iceland, lifting icy boulders and running across black sandy beaches.
Key responsibilities
Creative ideation in response to the client’s brief.
Successfully pitching the concept to the US-based client, resulting in a $200,000 campaign investment.
Management of internal teams - video, design, copy - to develop the creative concept.
Ensuring the creative was consistent with the client’s expectations and in-house best practice.
Sign-off of all creative assets.
Optimising creative for multi-channel distribution to ensure the campaign successfully hit its KPIs.
The results
23 million impressions
9 million video views
Part of the Digiday Brand Studio of the Year Award
