talisker: wild spirits made by the sea

Talisker wanted a media partner to increase brand awareness and amplify their Wild Atlantic Challenge - an annual test of endurance where teams of rowers attempt to cross the Atlantic.

At Culture Trip, we worked with Talisker twice, creating multi-channel campaigns featuring video, photo, editorial, and a bespoke microsite.

Key responsibilities

Attended creative meetings with the client (Diageo) and their agency.

Management of the production and delivery.

Management of internal teams to ensure successful execution.

Interviewed and wrote a feature with chef Jackon Boxer.

Internal sign-off of assets.

Multi-channel distribution of the campaign to ensure it exceeded its KPIs.

The results

3 million video views

13% CTR to Talisker-owned channels

Over 10m campaign reach